CUSTOMERS SERVICE EXCELLENCE
For majority of people in business today, and those who are about going into it, even those who are employees, you all will agree with me that customer service is something that must not be toyed with for a business or company to grow.
But what as become so worrisome, is how many businesses today has chosen to ignore that aspect of business, as many startups, small scale businesses, and even medium scale businesses are today taking customers for granted.
That’s why it as always been very easy for brands to steal customers from one another, because for many businesses at the initial opening stage, they treat customers as king, but once they think they now have a stand in the business industry.
They loose customers out of over confidence, maybe because they feel they sell the best of products and business services.
That’s why it as not always been a surprise to me when I see companies fold up in their first five years, which is now Africa’s biggest problem.
If you’re ready for this, catch these few tips that can help you build customer service excellence.
Don’t always be after your customers money, engage them under the few minutes you’re doing business with them and talk about their family, personal lifestyle, work stress, and say one or two words of encouragement.
In the African settings, you can’t take away how religious the people are, do well to say one or two prayers for them.
Always say thank you after every business transactions you have with them.
Create a very fine experience for your customers, so that they will always want to come back to enjoy such experience again. The same way you also leave many shops around for SR.
Let me draw the curtain here, read up more information and begin to practice them, and see your business fly, no matter the level.
Till we hit you with another episode, remain customer friendly.
TBCA POST 54
HOW TO GROW OR START A LUCRATIVE BUSINESS WITH FACEBOOK ADVERTISING AND MAKE ANY AMOUNT YOU WANT.
Do you already have a business or you are seeking to start one?
What am about to show can be a game changer, it is capable of increasing your sales, resurrecting your dying business or can help you start up a business from the comfort of your home and make big money.
So just give me your undivided attention.
Are you game?
There are actually two things that can help your business grow, they are:
1) Get more people LEARN/KNOW about what is it you do and get them buy from you.
2) Get your customers keep repeating buying from you.(this is where the profit is).
So we are only gonna talk about the first one today, maybe talk about the second one some other time.
So how do you get more people learn about what is it you do?
Let’s say you are doing an offline business(brick and mortar business), you probably have a physical location where your business office/shop is located right now.
One of the problems you did be experiencing is getting more persons know that your business is there, so they can come and do business with you ie PHYSICAL LOCATION BARRIER.
For instance, your business is in one big market like Alaba market in Lagos or Ariaria market in Aba city or any other market, the truth is that the only people who sees your business are those who comes to that market, not even all of them see it and there is no way all of them will see it, they are not omni-presence or God who sees everything.
Ok let’s say your business is located along one small busy street like that, the only people who are gonna learn about your business are just those who pass along that road and still not all of them are going to see it and I don’t how many persons who makes use of that road on a daily basis.
So this is one of the reasons your business is suffering or gonna suffer and eventually, according to Bill gates prophecy that is gradually fulfilling presently, will DIE a miserably death without any funeral.(it is not village piiple, far from that).
The above is the main reason businesses run to ADVERTISEMENT, so it can save their business from death and by so doing, they are able to GROW since business is still surviving.
But let’s be honest here, advertisement is not ONE naira, traditional advertising budget can tear your pockets.
Yes it true.
That’s why some small businesses shy away from it.
But like one of my mentors will say: ANY BUSINESS THAT DOES NOT ADVERTISE IS NOT A BUSINESS BUT A HOBBY.
Advertisement is all about spending 1 naira to make 3 naira, and this is what every business today wants.
So this where facebook advertisement comes in to play.
It is the cheapest and most profitable advertising platform today. you have the opportunity of reaching billiooooons of persons all around the globe who are presently on facebook to know about your business.
And the good part is, facebook gives you the flexibility of just letting just selected part of that billion people to see your adverts, say just Nigerians, or say Nigerian women(that is,if your business is women related), you can target by age, state, interest(what they like, for instance sport, online shoping etc). even types of devices that they are using.
Let me reveal a secret to you,
What does a person using iphone says about the person?
I don’t know, I want you to answer,
What about a person who is accessing the internet using a desktop or laptop in this mobile device world we living in today, what does it tell you?
Well I may not be too sure, a person using iphone device suggests to me that the person isn’t hungry and may afford my service fees to help them grow their business.
A person using desktop makes me think they are working from a company office and I can show them my adverts, if I have a product that’s gonna help them.
Yes facebook gives such flexibity.
Individual hardly use desktops today, they use mobile devices.
Am not like concluding everything here to fit my opinion which may be wrong but am only showing you the kind of targeting opportunities on facebook.
Facebook even tell you the kind of operating system your target audience uses in accessing facebook so you get a very narrow target option. All these can mean a lot for your advert success.unlike the traditional advertising media.
The targeting options are simply amaziiiiiiiing.
No traditional advertising platform can dream of giving such to you. The available advertising objective,(I mean your goals for advertising), the advert types, are all out of this world.
Facebook is the best traffic source in the world as at today.
So having said that, lets talk about the advertising objectives available on facebook because this is one of the reasons that’s gonna make your adverts successful.
Failure to get this one right, you will be, dashing Unkulu Mark Sugarbag and sons limited, your hard earned money.
How to Choose the Right Objectives for Your Facebook Ads.
when you start to create your Facebook ad, the first thing Facebook asks you to select is called OBJECTIVES.
That is the goal you want to achieve from running the advert.
facebook has saved much data about your customers(do not tell anybody ooo that I told you this)
As you are reading this post now, facebook is recording your actions, the pages you are liking, the groups you join etc, and following you like a monitoring spirit, they even employed some two or three data companies to help them on this. So they are not joking with it.
I mean that’s what makes them money, not your data subscription.its only your internet providers who eats that one oo.
So that is why the objective you choose can affect the type of results you get from your campaign.
This is so because advertisers has different goals they want to achieve from their adverts, so facebook wants to give them just that.
A multi-level marketer organizing an offline/online event looking for downlines will have a different objective from a blogger looking for people to visit his blog to read up a new article he uploaded on the blog.
A company like MTN that wants to share some news about a recent development will have a different objective from a company looking for new customers.
A baker,hair stylist, mechanic,plumber,real estate agent etc looking for customers will have different objective from an ecommerce store owner seeking for women interested in beauty accessories to visit his online store and perform some kind of specific action like making a purchase.
a fashion designer who has a product catalogue he wants people to check out for awesome designs of his, will as well have a different objective from an app developer or app owner who want to get people install his app and increase engagement in the app.
So there are different available objectives to select from.
But whichever one you selects, Facebook will use their intelligent smart algorithms to try to deliver the best outcome to you based on your selected objective.
They know that the more they can help you reach your goals from the objective you selected, then definitely you’ll spend more money with them and continue to spend more and getting more results.
WHAT OBJECTIVES SHOULD YOU USE AND WHY?
Here’s the objectives available on Facebook:
They are broadly classified into 3 categories
So under each one of this broad categories, we have other sub objectives to help you select the exact one you wanna go for.
There are ones that you need and there are ones you don’t need.
I personally use only two from the whole advert objectives on facebook.
I select traffic objectives, when I want to send people to my website. I pay facebook to send them there to go check out my free offer in exchange for their contact details. By so doing, I collect leads for my business.
I also use conversion objective, when I want them to perform some specific action on my website, say sign up or register for an event, download a lead magnet etc. and I get all this actions tracked with an amazing tool called FACEBOOK PIXEL.
So the opportunities on facebook are endless, as a small business owner you need to learn this skill and understand it more and use it to skyrocket sales.
Then as an unemployed graduate/or non graduate, you can as well learn this high-in-demand skill and set up an advertising agency where you help small businesses set up their adverts and make real money from it. Or even sell other peoples product(that’s what dropshippers does.)
They keep no product inventory nor see the products they sell, all they see is bank alerts.
Some persons makes like 500k monthly with just facebook ad skill, some makes that in a day. I kid you not. and some makes more than that.
There are no works anywhere and there are works created on a daily basis everywhere today.
Tell me what you think about this post, as I bring more along you way next time.
There are other things that determines your advert success, would you want to learn that?
Here in TBCA
We help small businesses get online visibility, grow market place influence, thereby skyrocket sales and profits. And also an infoprenuer channel, helping our students with relevant informations that help them set up a profitable online business that gives them time, money and location freedom.